Resources
Unlocking the power of social proofing: boost credibility and drive sales
In the crowded digital marketplace, where consumers are bombarded with choices and marketing messages, building trust with…
Impact of visual UGC on Lenovo’s performance
Lenovo is a global technology leader that designs, develops, and manufactures innovative products for a wide range of customers. It is a leader in the consumer electronics space and…
How to impact customer consideration using content in the eCommerce journey
93% of customers use content to guide their decision making with online purchases. Inserting relevant content (brand owned…
How to engage visitors using brand content & UGC in the eCommerce journey
By using AI personalization and applying it to deliver social content (influencer, UGC or brand owned) into the customer’s…
How to legally leverage user-generated content effectively to drive conversion
It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trust…
How to convert shoppers with immersive visual content on PDPs
Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and…
Knexus extends UGC rights management for TikTok videos
TikTok has exploded in popularity over the last several years, with1 billion monthly active users who watched 167 million videos per...
How to optimize the onsite performance of paid traffic & improve conversions
In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However…
3 ways to use TikTok videos in buying journeys to improve conversions
Social media platforms have heralded a revolution in shopping, and none more so than TikTok…
Visual commerce: the power of social proof to drive eCommerce sales
To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful conversion and sales tool that’s rapidly...
3 tips for optimizing site performance by using articles & blogs
Brands today increasingly recognize the importance of storytelling—and because of that, they invest critical time, money, and resources...
Green is the new black
The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, debating, and...
Knexus extends UGC rights management for TikTok videos
TikTok has exploded in popularity over the last several years, with1 billion monthly active users...
How to optimize the onsite performance of paid traffic & improve conversions
In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However…
3 ways to use TikTok videos in buying journeys to improve conversions
Social media platforms have heralded a revolution in shopping, and none more so than TikTok…
Visual commerce: the power of social proof to drive eCommerce sales
To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful...
3 tips for optimizing site performance by using articles & blogs
Brands today increasingly recognize the importance of storytelling—and because of that, they...
Green is the new black
The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council...
The micro & macro influencer. What are brands missing?
Influencer marketing - the latest weapon in a brands arsenal. But what really is an influencer?...
Why brands should leverage TikTok content to validate purchase decisions in ecommerce journeys
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21…
5 considerations for remarkable PPC landing pages
You already know how critical it is to create great PPC landing pages. All it takes is one split...
What is visual commerce? An introduction to the power of visuals in eCommerce
Visual commerce is based on a simple insight: brands that use their content more intelligently drive up…
The benefits of personalization in marketing
Despite the benefits of personalization in marketing becoming more apparent over the years, the approach isn’t….
Boost conversions from PDPs with UGC, influencer & brand content
Suffering low conversion rates from PDPs? Well, let’s face it, product pages are a headache. You...
Take your personalized eCommerce marketing strategy to the next level
You have the power to level up your brand’s eCommerce marketing strategy with a personalized approach so what are you waiting for?
4 ways machine learning can improve the relevance of website YouTube videos
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its…
‘Tis the season to leverage your UGC
With greater spending comes greater responsibility to choose the perfect gift for our loved ones, the…
The role of machine learning in optimizing customer experiences
Arthur Samuel, who coined the term machine learning in 1959, said that “rather than teaching computers…
Brands need smarter customer insights to improve relevance
Reaching The New Benchmark In Customer Expectations Digital transformation has created a huge...
Unlocking the power of relevance in customer journeys
Compare a digital customer journey with its traditional predecessor, and the scale of change and challenge…
Driving shopper engagement through content commerce mix
How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing…
Real time content optimization – search engine vs customer experience
Marketers have had an obsession ever since the first search engines were launched in the early 90s: How to rank higher than competitors on…
3 retail sectors redefining unique shopping experiences
In a world of technology driven change, the retail industry is adapting to rapidly changing...
How machine learning will take customer experience to the next level
Companies must keep new technologies on their radar. Indeed, it is crucial to anticipate how those…
Why individualization matters to grow retail commerce revenue?
Not everyone agrees on the level of marketing personalization that is required to meet consumer…
Integrating social content in customer journeys for fashion and apparel retail
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one...
How to make your company stand out with an engaging mobile app
Consumers have a special relationship with their smartphones and tablets. That’s the devices they take with them at work, on the tube…
Why personalized content is revolutionizing customer engagement
Customer expectations are on the rise. 84% of people now want brands to entertain them with meaningful stories and events. That…
How progressive personalization is reshaping the health and beauty industry
Progressive Personalization is a technology framework that completely relies on understanding a customer in…
Content personalization: turning shoppers into brand evangelists
Making digital content more relevant to shoppers can improve how much customers engage with your business…
Selecting KPIs to measure content personalization success
How do you measure the effectiveness of content personalization? While marketing, in one form or another, has been around for as long as…
Getting real about third-party cookies
Google’s announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data – allowing brands…
Content hubs: closing the gap between engagement and purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie…
Content optimization in real time to improve marketing ROI
To maximise your return on investment it’s important to generate the right marketing content for your target audience. Interactions…
4 steps to retail growth through personalized content
Retailers face numerous challenges to grow their business in the digital age. Whether you are online, bricks and…
6 reasons why your content marketing spend is wasted
It’s been five years since the term content marketing started taking over the Internet. An...
Voice search: preparing for the biggest shift in search
With the development of semantic search, voice queries are able to guide the user to more accurate results. Google’s voice recognition…
See Knexus AI in action
Ready to harness your personalized shoppable UGC to increase ecom revenue? Watch the demo video and see how Knexus AI can help.
