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How to automate rights aequests and enhance moderation
In the ever-evolving digital world, managing content efficiently and effectively is crucial for maintaining a competitive edge. For brands…
Unify and elevate your brand’s content strategy with Knexus AI
In today’s digital landscape, content is more than just king—it’s the very lifeblood of effective marketing and brand engagement. Yet, with so many sources and types of content available…
Unlocking the power of social proofing: boost credibility and drive sales
In the crowded digital marketplace, where consumers are bombarded with choices and marketing messages, building trust with…
Impact of visual UGC on Lenovo’s performance
Lenovo is a global technology leader that designs, develops, and manufactures innovative products for a wide range of customers. It is a leader in the consumer electronics space and…
How to impact customer consideration using content in the eCommerce journey
93% of customers use content to guide their decision making with online purchases. Inserting relevant content (brand owned…
How to engage visitors using brand content & UGC in the eCommerce journey
By using AI personalization and applying it to deliver social content (influencer, UGC or brand owned) into the customer’s…
Selecting KPIs to measure content personalization success
How do you measure the effectiveness of content personalization? While marketing, in one form or another, has been…
Getting real about third-party cookies
Google’s announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data – allowing…
Content hubs: closing the gap between engagement and purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie…
Content optimization in real time to improve marketing ROI
To maximise your return on investment it’s important to generate the right marketing content for your target audience. Interactions…
4 steps to retail growth through personalized content
Retailers face numerous challenges to grow their business in the digital age. Whether you are online, bricks and mortar or both…
6 reasons why your content marketing spend is wasted
It’s been five years since the term content marketing started taking over the Internet. An overwhelming majority of both B2B and B2C...
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