In the crowded digital marketplace, where consumers are bombarded with choices and marketing messages, building trust with your audience is more crucial than ever. Enter social proofing - a powerful psychological phenomenon that can significantly influence purchasing...
Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and boring, static product pages that don’t encourage customers to stick around. Online shoppers want to be engaged at every step along their buying...
Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users create and share their own videos with the world, currently has a reported 1 billion users. It's known for its unique algorithm that surfaces...
To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful conversion and sales tool that’s rapidly transforming the eCommerce landscape. If your eCommerce brand has low add-to-basket rates and even lower conversion rates, use...
Brands today increasingly recognize the importance of storytelling—and because of that, they invest critical time, money, and resources into producing blogs and articles. But that investment isn’t maximized when these articles get tucked away in a content hub,...
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but humans have TikTok, and with it, access to millions of viral videos averaging 10 seconds or less. Suddenly 8 seconds seems plenty. The...
Let's not beat around the bush, visual commerce is about getting content to sell. But let's clear the air and discuss how ecommerce teams & marketers can use visual commerce to make their content work harder and smarter to ultimately create confident buying...
Suffering low conversion rates from PDPs? Well, let’s face it, product pages are a headache. You pour blood, sweat, tears, and not to mention money, into generating traffic to these pages and the last thing you want to see is these hard-earned visitors bounce and...
Shoppers are making no secret of their need and desire for more personalized buying journeys so brands need to start listening and position personalization as a core marketing tactic. Creating a unique and relevant shopping experience for every single customer, based...
How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...
