In a world of technology driven change, the retail industry is adapting to rapidly changing consumer shopping habits. Today’s shopper, armed with their smartphone, Facebook account and favourite apps, have tremendous pricing transparency and continually rising...
Category : Ecommerce
Integrating social content in customer journeys for fashion and apparel retail
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online...
Content hubs: closing the gap between engagement and purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of the main guidelines in content marketing. However, tectonic changes in technology have...