Despite the benefits of personalization in marketing becoming more apparent over the years, the approach isn’t actually anything new. In fact, it’s been around since the 1870s - when businesses would handwrite letters to grow their bottom line. Thanks to new...
Reaching The New Benchmark In Customer Expectations Digital transformation has created a huge shift in customer expectations. Today’s customers require a seamless , intuitive experience across channels, transparent product information and pricing, real-time contextual...
Traditional To Digital Customer Journeys - A World Of Difference Compare a digital customer journey with its traditional predecessor, and the scale of change and challenge for marketers is striking. Traditional customer journeys were largely controlled by marketers,...
Not everyone agrees on the level of marketing personalization that is required to meet consumer expectations. But one thing is sure: A mere product recommendation system is not enough. Your customer won’t be impressed at all. Why should they be? Your competitors...
Consumers have a special relationship with their smartphones and tablets. That’s the devices they take with them at work, on the tube, on vacation, at a friends’ house, on the dinner table, etc. Yes, they literally go everywhere and anywhere with their favorite pieces...
Customer expectations are on the rise. 84% of people now want brands to entertain them with meaningful stories and events. That means companies must find new ways to interact with consumers and meet their demands. In an ideal world, businesses would be able to...
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour analysis. It require updating customer profiles with all key parameters in real...
Making digital content more relevant to shoppers can improve how much customers engage with your business and even turn them into brand evangelists. Content personalization acts as a powerful refinement for content marketing. It is geared towards delivering the most...
Dt marketing is still regarded as new, and content personalization is out towards the cutting edge. It is no surprise, therefore, that a vast majority of marketers admit to struggling with content personalization (83% according to a survey of 500 organisations). To...
Retailers face numerous challenges to grow their business in the digital age. Whether you are online, bricks and mortar or both, you need to stand out from your competitors. With personalized content delivery you can convert target customers by engaging them through...
