It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trust and authenticity because it’s content created by real people, with real opinions and experiences. It shows the brand’s product in use, shows the happy customer, provides shoppers with inspiration and ultimately encourages them to make purchases.

However, before your brand can use UGC, you’ll have to request the rights to use it. Just because a customer tags your brand in an image, or uses your hashtag doesn’t necessarily mean you can reuse the content.

How does Knexus’ content rights management work?

Knexus provides a couple of methods that allow your brand to reach out to content creators and ask them to grant you rights to use their content.

#1 Approval Hashtag

This method enables you to post a comment to the content (eg. an Instagram post) you want to request rights for. The comment includes a customizable request message that speaks in your brand voice, a unique hashtag (eg. #yesbrandname) and a link to your brand’s T&Cs. Content creators need to only respond to the comment using the unique hashtag to approve your rights request.

The latest improvement which went live on 1st April 2023 also enables you to automate bulk rights requests for high-volume UGC & influencers Instagram content with your business mention (@mentioned). All you need to do is select the Instagram posts and reels that represent your brand, configure a request message and a unique hashtag. Knexus will use the Instagram API to post your request message as a comment to all selected content automatically, saving you tons of time and effort.

#2 Rights Request Link

This method enables you to generate a unique link and send it as a personal note to content creators via direct message. When content creators visit the link, they will see a request message, a preview of content you want to request rights for, and a link to T&Cs displayed on a branded page – from logos to messages that reflect your brand’s tone of voice. Content creators need to only click the ‘Accept’ button to approve your rights request.

From there, it’s all over to Knexus, with the platform keeping track of when the rights request has been approved, automatically integrating UGC into each step of the customer journey, personalizing it to every shopper and making it shoppable to drive conversions.

Get in touch with Knexus today to arrange a demo to see how global brands are using Knexus platform and discuss how we can help you.

TikTok has exploded in popularity over the last several years, with1 billion monthly active users who watched 167 million videos per internet minute. It may have started as an app for lip-sync and dance challenges videos, but it has grown so much since then. It has become a resource hub for everything from product reviews, recipes, fashion & makeup inspirations and more. It has also become Gen Z’s preferred search engine…in fact Google’s own internal data has revealed that nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google itself!

TikTok is appealing to brands because of its unique approach, giving a stage for everyday users to create engaging videos in minutes. This makes it the ultimate hub for user generated content (UGC) with high engagement rates. In a study by Knexus, 56% of respondents are more engaged with UGC due to the organic nature of the content which is more trusted and authentic and these respondents said that this type of content directly influences their purchasing decisions.

Brands are increasingly leveraging TikTok UGC to create a seamless experience for their consumers, from inspiration to buying. However the challenge for brands remains around gaining usage rights from TikTok video creators to ensure the UGC is used in a compliant way.

With the extension of Knexus’ inbuilt UGC rights management feature to TikTok videos, customers will now be able to request rights to use TikTok UGC with a generated Rights Request Link, which they can send directly to the UGC owner for approval.

Vivek Sharma, CTO of Knexus said,”With UGC often being fast-moving, Knexus does all of the heavy lifting when it comes to discovering all the UGC available to our customers, ensuring they can leverage the best content. Requesting UGC usage rights is incredibly simple. Once you’ve chosen content to use, all that’s needed is a message. In just one click, a Rights Request Link is automatically generated which you can send the message and link to the UGC creator as a private message. From there, it’s all over to Knexus, with the platform keeping track of when the rights request has been approved, integrating UGC into each step of the customer journey, personalizing it to every shopper and making UGC shoppable to drive conversions.”

Graeme Foux, CEO of Knexus said, “This feature is another important addition to our offering, providing brands an efficient way to scale rights management for TikTok UGC. No matter how many TikTok videos your brand is using, Knexus’ fully automated approach makes it easy from searching, indexing and tagging content, to integrating it into buying journeys and optimizing. Our customers have doubled their add to cart rates with personalized, shoppable TikTok videos. It’s an exciting space to be leading and supporting our customers.”

Get in touch with Knexus today to arrange a demo to see how global brands are using Knexus platform and discuss how we can help you.