In the ever-evolving digital world, managing content efficiently and effectively is crucial for maintaining a competitive edge. For brands and marketers, this involves not only sourcing high-quality content but also ensuring that rights are properly managed and that content is suited to their audience.

Enter Knexus AI, a revolutionary tool designed to automate rights requests and optimize content moderation. With its cutting-edge features, Knexus AI simplifies the complexities of social content and enhances your ability to deliver relevant, high-quality content. Here’s a deep dive into how Knexus AI transforms the way you handle rights requests and content moderation.

Automate Rights Requests with Ease

Securing the rights to use content from creators can be a time-consuming process, often involving countless back-and-forth communications and administrative tasks. Knexus AI streamlines this process by allowing you to send batch rights requests effortlessly. This automation not only saves valuable time but also ensures that you can efficiently manage permissions for a large volume of content creators. By simplifying the rights request process, Knexus AI helps you focus more on content strategy and less on administrative overhead.

Smart Moderation Through Sentiment & Product Analysis

Once you’ve secured the necessary rights, the next step is to ensure that the content aligns with your brand’s standards and objectives. Knexus AI’s smart moderation capabilities leverage advanced sentiment analysis and product information to identify the best content for your site. Here’s how it works:

• Sentiment Analysis: Knexus AI analyzes the emotional tone and sentiment of the content to ensure it resonates positively with your audience. By assessing whether content is likely to engage or alienate your users, you can make informed decisions about which pieces to feature.
• Product Analysis: Understanding product information, including featured product stock availability, is crucial for maintaining a cohesive brand experience. Knexus AI integrates product data to ensure that the content aligns with current stock levels and promotional strategies, preventing any mismatch between content and available products.

Why Knexus AI is a Must-Have Tool for Modern Marketers

The ability to automate rights requests and enhance content moderation is a game-changer for marketers looking to stay ahead in a competitive landscape. Knexus AI offers several key benefits:

1. Efficiency: Automating batch rights requests reduces manual effort and speeds up the content acquisition process, allowing you to focus on strategic activities.
2. Quality Control: Smart moderation ensures that only the most suitable and relevant content makes it to your site, enhancing the overall user experience.
3. Data-Driven Decisions: Sentiment and product analysis provide valuable insights that help you curate content that aligns with both your audience’s preferences and your inventory.
4. Scalability: Knexus AI’s capabilities make it easy to manage large volumes of content and rights requests, supporting your brand’s growth and adaptability.

Optimize Your Content Strategy with Knexus AI

Incorporating Knexus AI into your social content strategy not only simplifies the process of rights management and moderation but also enhances the quality and relevance of the content you feature. By automating administrative tasks and leveraging advanced analytics, Knexus AI helps you deliver a more engaging and efficient content experience.

Ready to revolutionize your social content approach? Discover the power of Knexus AI and see how it can transform your rights requests and content moderation process, driving greater engagement and success for your brand.

It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trust and authenticity because it’s content created by real people, with real opinions and experiences. It shows the brand’s product in use, shows the happy customer, provides shoppers with inspiration and ultimately encourages them to make purchases.

However, before your brand can use UGC, you’ll have to request the rights to use it. Just because a customer tags your brand in an image, or uses your hashtag doesn’t necessarily mean you can reuse the content.

How does Knexus’ content rights management work?

Knexus provides a couple of methods that allow your brand to reach out to content creators and ask them to grant you rights to use their content.

#1 Approval Hashtag

This method enables you to post a comment to the content (eg. an Instagram post) you want to request rights for. The comment includes a customizable request message that speaks in your brand voice, a unique hashtag (eg. #yesbrandname) and a link to your brand’s T&Cs. Content creators need to only respond to the comment using the unique hashtag to approve your rights request.

The latest improvement which went live on 1st April 2023 also enables you to automate bulk rights requests for high-volume UGC & influencers Instagram content with your business mention (@mentioned). All you need to do is select the Instagram posts and reels that represent your brand, configure a request message and a unique hashtag. Knexus will use the Instagram API to post your request message as a comment to all selected content automatically, saving you tons of time and effort.

#2 Rights Request Link

This method enables you to generate a unique link and send it as a personal note to content creators via direct message. When content creators visit the link, they will see a request message, a preview of content you want to request rights for, and a link to T&Cs displayed on a branded page – from logos to messages that reflect your brand’s tone of voice. Content creators need to only click the ‘Accept’ button to approve your rights request.

From there, it’s all over to Knexus, with the platform keeping track of when the rights request has been approved, automatically integrating UGC into each step of the customer journey, personalizing it to every shopper and making it shoppable to drive conversions.

Get in touch with Knexus today to arrange a demo to see how global brands are using Knexus platform and discuss how we can help you.

TikTok is appealing to brands because of its unique approach, giving a stage for everyday users to create engaging videos in minutes. This makes it the ultimate hub for user generated content (UGC) with high engagement rates. In a study by Knexus, 56% of respondents are more engaged with UGC due to the organic nature of the content which is more trusted and authentic and these respondents said that this type of content directly influences their purchasing decisions.

With the extension of Knexus’ inbuilt UGC rights management feature to TikTok videos, customers will now be able to request rights to use TikTok UGC with a generated Rights Request Link, which they can send directly to the UGC owner for approval.

Vivek Sharma, CTO of Knexus said,”With UGC often being fast-moving, Knexus does all of the heavy lifting when it comes to discovering all the UGC available to our customers, ensuring they can leverage the best content. Requesting UGC usage rights is incredibly simple. Once you’ve chosen content to use, all that’s needed is a message. In just one click, a Rights Request Link is automatically generated which you can send the message and link to the UGC creator as a private message. From there, it’s all over to Knexus, with the platform keeping track of when the rights request has been approved, integrating UGC into each step of the customer journey, personalizing it to every shopper and making UGC shoppable to drive conversions.”

Graeme Foux, CEO of Knexus said, “This feature is another important addition to our offering, providing brands an efficient way to scale rights management for TikTok UGC. No matter how many TikTok videos your brand is using, Knexus’ fully automated approach makes it easy from searching, indexing and tagging content, to integrating it into buying journeys and optimizing. Our customers have doubled their add to cart rates with personalized, shoppable TikTok videos. It’s an exciting space to be leading and supporting our customers.”

Get in touch with Knexus today to arrange a demo to see how global brands are using Knexus platform and discuss how we can help you.